The Rise of Retail-Quality Corporate Merch
Aug 25
Remember when corporate merch meant a basic T-shirt, a plastic water bottle, or a pen that vanished after a week? Those days are almost over. Now, employees, customers, and event guests expect mo...
Continue ReadingHow Printing Helps You Succeed at the Farmers Market
Apr 6, 2022
A guide to effective print marketing for your small business. You have created a product worth sharing with the world. The next step is putting yourself out there. Farmers markets are a...
Continue Reading6 Reasons You Need a Company Store
Mar 22, 2022
As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...
Continue Reading6 Things You're Missing out on by Not Using Promotional Products
Feb 13, 2022
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue ReadingWhat’s Up With Unboxing Videos? The Trend You Must Try
Jan 22, 2022
We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...
Continue Reading6 Things You're Missing Out on by Not Using Promotional Products
Nov 25, 2021
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue ReadingCase Study: Keep it Cooler
Oct 27, 2021
Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give thei...
Continue ReadingA Quick Guide to Promotional Bags
Oct 20, 2021
Whether you're at a tradeshow, school, office, or even the grocery store, chances are that you're going to see a promotional bag. Bags are one of the most ubiquitous promotional products - and for ...
Continue ReadingYes, There's a Difference: Everything You Need to Know About Pens
Sep 7, 2021
Even as much of our world goes digital and paperless, the pen remains an essential tool in both office and home life. With so many different types of pens, choosing the "write" one can be a lot har...
Continue ReadingOur Top 10 Favorite Eco-Friendly Products
Aug 30, 2021
Sometimes it's good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The products...
Continue ReadingHow to Target the Right Audience Using Canada Post
Aug 18, 2021
Reaching out directly through traditional mail is an effective way to communicate with your client base. It puts your business directly into the hands of potential and existing customers and increa...
Continue ReadingFrom Zero to Wow: 6 Uniforms That Every Employee Will Love
Aug 1, 2021
Have you ever worked at a 9 to 5 job where there is a mandatory uniform? But... this required uniform is old, frumpy, and 100 percent unflattering? We've been there too! There are benefits of unif...
Continue ReadingCase Study: Thank You for Spooning
Jul 24, 2021
Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers...
Continue ReadingSustainability & Environmental Responsibility: Why it Matters
Jul 3, 2021
As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...
Continue ReadingBranding 101: Let’s Talk Logos
Jun 11, 2021
A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...
Continue ReadingThe History of Promotional Products
Mar 23, 2021
If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...
Continue ReadingLead a Healthier Lifestyle With These 6 Promotional Products
Mar 1, 2021
Eating healthy. Weight management. Working out five times a week. There are many health-related resolutions we set at the beginning of a new year. But, do we follow through with them? Many times, t...
Continue ReadingHow to Create Buzz Around a Launch With Promo Products
Dec 6, 2020
So, you're launching a new product or service? Congratulations - what an exciting time for your business! We understand that your next step is to develop your action plan to make this launch overwh...
Continue ReadingTake 5 of These Promotional Products for the Medical Field, and Call Me in the Morning
Nov 21, 2020
It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. ...
Continue ReadingHow Promo Products Can Tell Your Brand's Story
Nov 14, 2020
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...
Continue ReadingYour Brand Is Your Business - Market It!
Jun 14, 2020
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...
Continue ReadingGraphic Design Terms Everyone Should Know
Jun 7, 2020
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...
Continue ReadingThese Are the Tech-Savvy Promotional Products You Are Looking For
May 24, 2020
Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiqu...
Continue ReadingBranding 101: What Makes a Brand Powerful
Apr 26, 2020
A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...
Continue ReadingGraphic Design Terms Everyone Should Know
Apr 18, 2020
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...
Continue ReadingGeneration Z vs. Millennials: What’s the Difference?
Mar 20, 2020
We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, "killing" chain restaurants, and being social media obsessed. But what actually defines a millenn...
Continue Reading8 Graphic Design Mistakes to Avoid
Feb 20, 2020
From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...
Continue Reading5 Fail-Proof Ideas for Your Business Instagram
Dec 24, 2019
What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it - Instagram. This photo and video sharing social platform have re...
Continue Reading16 Ways Color Affects Your Branding and Marketing
Dec 17, 2019
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...
Continue ReadingCase Study: This Promotional Product is in the Bag
Dec 3, 2019
Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...
Continue Reading5 Invaluable Marketing Books to Help Grow Your Brand
Oct 28, 2019
In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...
Continue Reading6 USA-Made Products Especially for Kids
Aug 2, 2019
Who didn't enjoy getting to dig through the prize basket after a trip to the dentist or the bank? It's a fact - children love giveaways. Get your brand, school, or organization in front of both chi...
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